The Next Big Social Media Platform
In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes...
View ArticleWhat Show Business’ Most Recognizable Names Can Teach Us About PR and Branding
Jay-Z. Lady Gaga. Kim Kardashian. Whether these names make you giddy or gag, there’s one thing for sure – you know exactly who they are. With longstanding stints in the public eye, these celebrities...
View ArticleYou only get one chance to make a first impresión
Most people can agree that it is important to communicate with Spanish-speaking audiences – residents, shoppers, customers, patients, voters, and so on. The demographics of California and the United...
View ArticleTwitter’s New “Buy” Button is Ready to Shake Up Your Social Media
In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on...
View ArticleOur picks for the top PR, marketing and social media campaigns of 2014
As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are...
View ArticleBe bold, develop a brand voice and differentiate yourself: Lessons from my PR...
When I interviewed at (W)right On Communications, I was asked, “What makes you different from the other candidates applying for this position?” I confidently answered the question because I knew others...
View ArticleRevenue, Respect and Results: Savvy Reputation Management for Hotels
From Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites. 80% read online reviews before making a booking decision, 79% say they trust online peer commentary as...
View ArticleIn Communications, the Constant is Change
by Grant Wright @grant_wright At (W)right On, among our Values is to ‘embrace and lead change’. We keep current with and help define new best practices in communications. For example, in 2012 I wrote...
View ArticleWhy PR is Becoming a Visual Game (and How to Win)
Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of...
View ArticleMeasuring the ROI of Public Relations: Five Experts Weigh In
By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read...
View ArticleMeet the Team: Grant – CEO & Managing Partner
To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Managing Partner &...
View Article12 Signs PR Agency Life Isn’t for You
By Julie Wright 1. Month end is just another day to you. 2. You’re happiest doing one thing at a time. 3. You don’t read the by-lines as closely as the articles. 4. You don’t measure your life in 5...
View ArticleCommunity Involvement Matters
By Grant Wright At (W)right On, we’re frequently asked to become engaged in community affairs of some sort – support a political cause, gauge the pulse of an issue, contribute to a worthwhile endeavor...
View ArticleMeet the Team: Keely – Design and Multimedia Specialist
To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about our Design and Multimedia...
View ArticleFive Simple Ways to Host a Successful Media Trip
By Erica Schlesinger, Communications Strategist For our hospitality PR client partners, a key component to a successful media relations strategy is planning press visits. Sometimes, this involves...
View ArticleREI Wins Big with Black Friday Boycott… So Far
By Shae Geary As part of the growing group of people who are turned off by the endless consumerism that surrounds the Thanksgiving holiday, I was thrilled to hear of REI’s recent decision to shun Black...
View ArticleMeet the Team: Kara – Communications Coordinator
We’re giving you the inside scoop on the entire WOC team with our “Meet the Team” series. This month, the spotlight is on our new Communications Coordinator, Kara DeMent. Kara is known for her “out of...
View ArticleEssential Tips for Producing Effective Digital Content
By Joaquín Enríquez, Communications Specialist Whether a seasoned writer or an aspiring blogger, crafting noteworthy digital content requires more than technique: it requires a unique mixture of the...
View ArticleThe 411 on Social Media Best Practices in 2016
By Kara DeMent, Communications Coordinator With more than two billion active social media users today, having a presence on social media is a must for brands that want to get noticed. With “best...
View Article15 Truths About Working in Social Media Marketing
By Jasmine Demers, Marketing & Administrative Coordinator Social Media Marketing; a world of clever campaigns, contests, engagement, hashtags, analytics and constant phone notifications. If you’ve...
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